Enter the mother ship.

Whatever you thought about fashion and fashion retailing, then you need to take another perspective.

I had heard about this store for many years, in magazines and in blogs. I had heard about how it was the Holy Grail of retailing, and how it helped to challenge the notion of the way a small independent boutique could operate.

I had seen the pics, and thought that I had it under control, that I had it’s measure. A little like a prize fighter studying up his opponent…intimidated but ultimately confidently cocky.

Well I was wrong.

Colette, that uber store of all things chic, in the middle of Paris taught me that my cockiness was misplaced… It taught me that sometimes the hype is worth the paper that it’s written on.

However this fashion dream came into being and whomever is responsible, the fashion community is richer for it’s existence.

Its part installation, part warehouse, part hangout spot, but totally amazing. Even the packaging is displayed in such away that for a split second I was fooled into thinking that it was this seasons must have!!! Such is the skill to sell the fantasy

People were spilling onto the streets, tourists walking by wondering what kind of happening was happening, and cranking beats filled the air.

“No cameras in the store Sir”, I was asked as if taking photos would kill the soul of the shop, so I was reduced to taking it all in the regular way, sights and sounds and smells.

The store is on 3 levels and a couple of mezzanines. Ground floor is the street filter section of tshirts, sneakers, eyewear and accessories, plus some chic giftware. Each piece carefully selected to reflect the street culture of today, and each section is guarded by a couple of workers..they are protective here so don’t mess about..

Up a flight of stairs you find the serious mens and womens collections, which are punctuated by lots of mannequins also wearing some of the collections. This section is for the serious shopper and probably the reason why most people come to the shop. The collections include Yves Saint Laurant, Thom Browne, Comme des Garçon, Dior and the lesser known labels such as Opening Ceremony, Band of Outsiders and Ice Cream.

Delicate fabrics and sequins stand alongside hoodies and skate shoes. Each asking for the same amount of admiration from the customer. It is this concept that makes this experience so exciting and energizing, valuing design for it’s merit and not by it’s monetary value.

If your keen there is a level for art installations and a beauty bar a couple of steps down. And if the experience of emptying your wallets has left you needing a lift then the basement is where the cafe is at.
They have left no stone unturned. It is a total lifestyle experience.

If you are in the area, or making a trip to Paris, I would make this fashion destination one to mark in your schedule. It is well worth a visit.

3 Responses to “Colette”

  1. I never want to hear you say you can’t write again. 😉

    Sensational JC.

    Much love to you xoxo

  2. thanks love i really appreciate the comment..

  3. Justin! Beautiful words. You should consider writing for fashion professionally. Beautifully crafted work mister. xx

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